www.EasyPushButtonTraffic.com When you have a website you want traffic. The question is how to build traffic without spending thousands of dollars. There are various methods but probably the most effective technique is that of article marketing. So you may be wondering how article marketing can build backlinks. That is fair enough, I will explain this as best I can. Let us start with a definition of backlinks. Basically a backlink is a one way link or url coming into your site from another. The name backlink refers to the fact that the link is pointing back to a different website. The next logical step in this discussion is defining why backlinks are important to you and your website. In simple terms, the major search engines such as Google, MSN, and Yahoo rank websites for keywords used during searches. Websites with a larger number of backlinks are usually considered to be more authoritative and therefore will almost always rank higher in the search engines for the selected keywords. What this means to you is that if you have a great number of backlinks you will receive optimal traffic and get ranked higher. This is free traffic that you will not pay money for. And yes, it is true that you can spend the time required to request that another site link to yours. I have done this on many occasions with varying results. Sometimes I never hear back from the other webmaster and sometimes I get the link requested. The beauty of getting backlinks via article marketing is that …