SEO Techniques For Better Article Marketing Results

When used in conjunction with common SEO tactics, article marketing proves to be an extremely powerful marketing tool. In this article we will focus on those people who are using article marketing but are unable to get desired results. Some common SEO tactics can double the amount of traffic that you get from article directories. These include submission of articles to social bookmarking sites, writing SE optimized articles, using anchor text instead of absolute URLs and including major keywords in the title.

The most common SEO mistake made by marketers is the submission of an article to hundreds of directories without making any changes in it. Firstly, this type of submission doesn’t increase the number of links to your site as much as you expect. Google and other search engines are no fans of duplicate content and they remove dupes from there indexes after every few days. In other words when you submit an article to numerous sites, your link count will rise at first but soon it will go down again. Secondly, some search engine optimization experts claim that the practice does more harm than good and causes the ranking of your site to decline dramatically. Hence, the best idea is to write more articles and submit them to a few quality directories rather than submitting a single article to hundreds of directories.

Some people use absolute URLs or useless anchor texts like “Click Here!!” or “Check this Out” in their articles. Using targeted keywords as anchor texts is a much better idea. Good anchor text not only yields better SEO results in the long run, it also increases your click through rate many folds. Also, to make certain that search engine crawlers effectively index your articles, submit them to social bookmarking sites.

If you take care of the above mentioned things, your marketing campaign will surely produce better results.